In Vivid Color
This campaign was created while working at The Mint Museum in Charlotte, NC.
This project would not have been possible without the collaborator of the marketing team: Caroline Portillo, Michele Huggins, Sam Oliver, Benjamin Elrod, and Heather Martin.
In Vivid Color: Pushing the Boundaries of Perception in Contemporary Art is an exhibition at Mint Museum Uptown that seeks to challenge the viewers perception of color through vibrant and interactive works of art. Our goal when marketing this amazing exhibition was to showcase how the visitor would be enveloped in color and light from the moment the enter the exhibition.
Since color plays such a vital role in this exhibition, we wanted our marketing materials to let the art speak for itself and draw the public in through the vibrant, ever-present colors of the art.
